FOOD SERVICE HUB
DECATHLON CLUB / SUB4
A popular west campus hub inspired by the community-spirited run club culture of Eugene, Oregon in the early 70s.
OVERVIEW
Nike needed a place to provide centrally located food service and a gathering place for employees on the West campus.
The Decathlon Club and Sub4 Pub are popular destinations for employees on Nike's west campus. These spaces provide a casual atmosphere for employees to meet for coffee, lunch, or to grab a celebratory drink with colleagues after work. I’m proud of how we were able to create an authentic atmosphere that pays homage to the early 70s running community in Eugene, Oregon, without feeling overly polished or slick.
BRAND HIGHLIGHTS
SUB4 STOREFRONT the chain link Sub4 brand wall engineered and fabricated by Fieldwork Architecture, was built using basic off-the-shelf materials combined with custom details to create an elevated and permanent structure.
SUB4 menu items inspired by Steve Prefontaine created by insights gathered by talking to Pre’s college roommate, Pat Tyson.
RACE ART WALL Vintage race day t-shirt graphics created by scanning and vectorizing shirts in the Department of Nike Archives (DNA) collection.
OVERSIZED BAR custom solid slab bar table made locally from a Douglas Fir tree sourced from Eugene
TEAM
Creative Director
Chuck Eichten
Art Direction
Courtney Blommer
Design
DCD, Allyson Bryan (OSC)
Project Manager
Brooke Zueck
Architect
Henneberry Eddy
Architectural brand wall
Fieldwork Design
Wood wall cladding / Neon
Steelab
Custom solid slab table
Made
Photography
(various) Josh Partee, personal snapshots
Menu copy
Cory Hansen
Award Hospitality/Restaurant/Retail Design Award, IIDA Oregon, 2014