CORPORATE ENVIRONMENT 03
AIR ZOOM ALPHA
A space designed to immerse the Air Manufacturing Innovation team in the culture and legacy they are helping to build.
OVERVIEW
Nike’s Air Manufacturing team needed a facility to support the demand for increased Air bag production capacity.
Nike's Air Zoom Alpha manufacturing facility is named after one of the most significant shoes in the history of Nike Air. Our brand team designed a space that would inspire and immerse the Air Manufacturing Innovation (AIR MI) team in the incredible Air culture and legacy the team there is helping to build.
BRAND HIGHLIGHTS
Custom wallpaper We incorporated bold ads and graphics from the two categories the Air Zoom Alpha team produce products for, Running and Basketball.
Coffee tables We designed several custom coffee tables for the space, all made from repurposed metal molds that had been used in Air manufacturing.
TEAM
Creative Director
Courtney Blommer
Art Direction and Design
Big Giant, Erik Helmer
Project Manager
Mattie Fowler
Architect
Henneberry Eddy
Zoom mural
Garage 31
Custom table
Brian Madden
Custom table fabrication
Axiom
Photography
Josh Partee, personal snapshots