FOOD SERVICES HUB
A popular west campus hub inspired by the community-spirited culture of Eugene’s early 70s running clubs.
Nike needed a place to provide centrally located food service and a gathering place for employees on the West campus.
The Decathlon Club and Sub4 Pub are popular destinations for employees on Nike's west campus. These spaces provide a casual atmosphere for employees to meet for coffee, lunch, or to grab a celebratory drink with colleagues after work. I’m proud of how we were able to create an authentic atmosphere that pays homage to the early 70s running community in Eugene, Oregon, without feeling overly polished or slick.
menu items inspired by Steve Prefontaine created by insights gathered by talking to Pre’s college roommate, Pat Tyson.
Vintage race day t-shirt graphics created by scanning and vectorizing shirts in the Department of Nike Archives (DNA) collection.
custom solid slab bar table made locally from a Douglas Fir tree sourced from Eugene
the chain link Sub4 brand wall engineered and fabricated by Fieldwork Architecture, was built using basic off-the-shelf materials combined with custom details to create an elevated and permanent structure.
Creative direction
Chuck Eichten, Courtney Blommer
Art Direction / Design
DCD, Allyson Bryan
Architectural brand wall
Fieldwork Design
Architect
Henneberry Eddy
Project management
Brooke Zueck
Wood wall cladding / Neon
Steelab
Custom solid slab table
Made
Photography
(various) Josh Partee, personal snapshots
Menu copy
Cory Hansen
Award
Hospitality/Restaurant/Retail Design Award, IIDA Oregon, 2014