CORPORATE ENVIRONMENT 3
NEXT %

The Next % building celebrates Nike's rich history and commitment to innovation and excellence in the sport of running.

The Alberto Salazar building on the Nike WHQ campus remained untouched for 30 years. The building was worn out and dated.

The Next % building is a tribute to Nike Running's 50-year history of innovation, record-breaking achievements, and iconic athletes. Through a combination of art, advertising, products, and athlete stories, we created an immersive experience that celebrates the sport of running.

The entire building is dedicated to Nike's rich history in distance running. We designed the public area to reflect the rigor of training for a marathon and the precision and emotion of race day.

The first-floor conference rooms are named after the six major marathons: Tokyo, Boston, London, Berlin, Chicago, and New York City. The interior of each room features course maps and iconic city landmarks.

The all gender bathroom features an oversized "26.2,” a nod to all distance runners.

We installed a custom 24-foot-tall race timer in the main foyer that shows the ticking of the hours, minutes, and seconds of some of Nike's most memorable marathon runs in real-time.

We brought unexpected sport-inspired soul and energy to the work space environments, by inviting an incredible group of artists, including Julien Priez, Kellen Hatanaka, Sofia Clausse, and Skip Hursh, to each take over a floor of the building wrap the central circulation with floor-to-ceiling murals. Their works not only brought impactful inspiration to employees, but they were also more sustainable, requiring less material than typical branding solutions.

Creative direction
Courtney Blommer

Art Direction/Design
We Should Do It All, Evan Wilcox, Katie McKenney

Workplace design
Yeosaine Huggins, Jennie Perlmutter

Project management
Mattie Fowler, Molly Georgetta

Architecture
Allied works

Custom light feature fabrication
Gallagher

Featured mural artists
Julien Priez, Kellen Hatanaka, Sofia Clausse, Skip Hursh

Photography
Jeremy Bitterman

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